LocalePulse / Pest control / Profile description examples
Guide for Australian pest control businessesMany pest control profiles have a one-line description or none at all. Here are four examples you can edit, with the rules Google applies to this field.
A good pest control Google Business Profile description says who you are, where you work, the services you actually offer, and what happens when someone calls, in plain words and within 750 characters. Google's guidelines say the description must not include links of any kind, must not focus on promotions, prices or sales, and must stay relevant to your business. Put your phone number, hours, service area and categories in their own fields instead.
What Google allows in the description
| Do | Don't |
|---|---|
| Say what services you offer and where | Add a link, URL or HTML (no links of any type are allowed) |
| Keep it honest and specific to your business | Lead with prices, discounts or sales |
| Mention how long you've been operating, if it's true | Use gimmicky characters, all caps or keyword lists |
| Stay within 750 characters | Repeat your phone number and hours (they have their own fields) |
Write yours in five steps
- Who and where. Your business name, whether you're owner-operated or a team, and the suburbs or region you cover. Match the service area set on your profile.
- What you do. Only the services you actually do: general pest, termites, rodents, end-of-lease, commercial. Leave out anything you'd refer on.
- How it works. What a caller should tell you (suburb, pest, property type) and what they get, such as a written report.
- Proof you can back up. Licensed and insured, years in business, standards you follow. Only include it if it's true and you can show current details.
- Check the count. Paste it into a character counter or a text note before saving. Google's limit is 750 characters, spaces included.
Four examples you can edit
Example A: owner-operator, general pest and termites (illustrative) · 553 characters
[Business] is an owner-operated pest control business based in [home suburb], servicing homes and rentals across [suburb], [suburb] and the wider [region]. We do general pest treatments for cockroaches, spiders and ants, rodent control, and termite inspections and treatments. Every termite inspection comes with a written report. When you call, tell us your suburb, the type of property and what you've noticed, and we'll explain the treatment and any preparation before we start. If we miss your call because we're on a job, we ring back the same day.
Example B: termite-focused business (illustrative) · 499 characters
[Business] specialises in termite inspections, termite treatments and termite monitoring and baiting systems for homes in [region]. Every inspection comes with a written report explaining what we found and your options. We also handle general pest treatments for existing termite customers. Most homes in the area benefit from a regular inspection at least every 12 months, and we can send you a reminder when yours is due. Call or message with your suburb and the age and construction of your home.
Example C: residential plus end-of-lease and strata (illustrative) · 470 characters
[Business] provides pest control for houses, units and rental properties in [suburb] and surrounding suburbs. Services include general pest treatments, end-of-lease flea and pest treatments with a receipt for your agent, rodent control, and scheduled treatments for strata common areas. We work with tenants, landlords and property managers, and can arrange access through your agent. Tell us the address, the pest and your move-out date and we'll confirm what's needed.
Example D: pest control that also does possums and wasps (illustrative) · 454 characters
[Business] is a local pest control business covering [region]. Alongside general pest and termite work, we handle possums in roofs (using licensed, humane catch-and-release under [state] rules), wasp nests and bee swarms, and rodent proofing. On urgent jobs like wasp nests near a doorway we aim to get to you the same or next day. When you call, let us know your suburb, what you've seen and where, and whether anyone in the house is allergic to stings.
These are illustrative examples for made-up businesses. Replace everything in square brackets, delete any service you don't offer, and only keep claims (licences, standards, call-back times) that are true for your business. Character counts are for the text as shown, before your edits.
FAQ
- How long can a Google Business Profile description be?
- Up to 750 characters. Google's help page on editing your profile says not to exceed 750 characters in the description field and not to include URLs or HTML.
- Can I put my phone number or website in the description?
- Don't put a link in it. Google's guidelines say no links of any type are allowed in the description. Your phone number and website have their own fields on the profile.
- Can I mention prices or a special offer?
- Google says the description must not focus on special promotions, prices or sales. Keep prices for your website or quotes.
- Will a better description improve my Google ranking?
- Nobody can promise that. A clear description helps people who find your profile understand what you do and where, which can make them more likely to call. Google decides rankings.
- Should I list every suburb I service?
- No. Name your base and main areas, and set the full service area in the service area field. A long suburb list reads like keyword stuffing.
Sources
- Google Business Profile Help: Guidelines for representing your business on Google (business description rules)
- Google Business Profile Help: Edit your Business Profile (750-character limit, no URLs or HTML)
- AEPMA: Notes on updates to AS 3660.2-2017 (regular termite inspections no more than 12 months apart)