/* LocalePulse — product page v4 (pet services vertical)
   Visual direction: BrightLocal-clean local BI + premium editorial report
   Palette: cool off-white · deep green · sparing accent green (no beige/terracotta) */
@import url("https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,560;9..144,650;9..144,700&family=DM+Sans:ital,opsz,wght@0,9..40,400;0,9..40,500;0,9..40,600;0,9..40,700;1,9..40,400&display=swap");

:root {
  --bg: #F7F8F3;
  --bg-warm: #F0F2EB;
  --bg-tint: #EAF7EE;
  --paper: #FFFFFF;
  --ink: #171717;
  --ink-soft: #3A403C;
  --muted: #667065;
  --line: #E6E9E1;
  --line-strong: #D5D9D0;
  --accent: #39E56A;
  --accent-hover: #2BCF58;
  --accent-text: #0F3D2E;
  --accent-soft: rgba(57, 229, 106, 0.14);
  --deep: #0F3D2E;
  --deep-soft: rgba(15, 61, 46, 0.08);
  --charcoal: #0F3D2E;
  --up: #0F3D2E;
  --folder: #E8EBE3;
  --folder-deep: #D5D9D0;
  --radius: 8px;
  --radius-md: 10px;
  --radius-lg: 10px;
  --radius-xl: 10px;
  --radius-2xl: 10px;
  --max: 42rem;
  --max-wide: 52rem;
  --max-hero: 72rem;
  --font: "DM Sans", "Segoe UI", system-ui, -apple-system, sans-serif;
  --display: "Fraunces", "Georgia", "Times New Roman", serif;
  --shadow-soft: 0 1px 2px rgba(23, 23, 23, 0.04);
  --shadow-card: 0 1px 3px rgba(23, 23, 23, 0.04);
  --shadow-float: 0 4px 16px rgba(23, 23, 23, 0.06);
  --shadow-hero: 0 8px 28px rgba(23, 23, 23, 0.08);
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}

a {
  color: var(--deep);
  text-decoration-thickness: 1px;
  text-underline-offset: 2px;
}

a:hover {
  color: var(--ink);
}

img {
  max-width: 100%;
  height: auto;
}

/* Layout */
.wrap {
  width: min(100% - 2.5rem, var(--max));
  margin-inline: auto;
}

.wrap-wide {
  width: min(100% - 2.5rem, var(--max-wide));
  margin-inline: auto;
}

.wrap-hero {
  width: min(100% - 2.5rem, var(--max-hero));
  margin-inline: auto;
}

/* ── Header ── */
.site-header {
  border-bottom: 1px solid var(--line);
  background: rgba(247, 248, 243, 0.92);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  padding: 0.85rem 0;
  position: sticky;
  top: 0;
  z-index: 20;
}

.site-header .wrap,
.site-header .wrap-hero {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.25rem;
  flex-wrap: wrap;
}

.brand {
  font-weight: 700;
  font-size: 0.92rem;
  letter-spacing: -0.02em;
  color: var(--ink);
  text-decoration: none;
}

.brand span {
  color: var(--deep);
  font-weight: 600;
}

.nav {
  display: flex;
  align-items: center;
  gap: 0.15rem;
  flex-wrap: wrap;
}

.nav a {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--ink-soft);
  text-decoration: none;
  padding: 0.4rem 0.7rem;
  border-radius: var(--radius);
}

.nav a:hover {
  color: var(--ink);
  background: var(--bg-warm);
}

.nav .nav-cta {
  margin-left: 0.4rem;
  background: var(--accent);
  color: var(--accent-text);
  padding: 0.5rem 1.05rem;
  border-radius: var(--radius);
  font-weight: 700;
  border: 1px solid transparent;
}

.nav .nav-cta:hover {
  background: var(--accent-hover);
  color: var(--accent-text);
}

/* ── Hero ── */
.hero {
  padding: 5.5rem 0 0;
  background: var(--bg);
  overflow: visible;
  position: relative;
}

.hero-split {
  padding-bottom: 0;
  border-bottom: none;
}

.hero-grid {
  display: grid;
  gap: 3.5rem;
  align-items: center;
}

@media (min-width: 960px) {
  .hero-grid {
    grid-template-columns: 1fr 1.05fr;
    gap: 3.5rem;
    align-items: start;
    padding-bottom: 2rem;
  }

  .hero-visual {
    margin-bottom: -5rem;
    z-index: 2;
  }
}

.hero-copy .tag,
.hero-copy .pill {
  margin-bottom: 1.5rem;
}

/* Flat label (replaces capsule pill) */
.tag,
.pill {
  display: inline-flex;
  align-items: center;
  gap: 0.45rem;
  font-size: 0.75rem;
  font-weight: 650;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--deep);
  background: var(--bg-tint);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.35rem 0.7rem;
  margin: 0 0 1.5rem;
  box-shadow: none;
}

.tag-dot,
.pill-dot {
  width: 0.4rem;
  height: 0.4rem;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}

.eyebrow {
  display: inline-block;
  font-size: 0.75rem;
  font-weight: 650;
  letter-spacing: 0.07em;
  text-transform: uppercase;
  color: var(--deep);
  margin: 0 0 0.85rem;
}

.hero h1,
.display {
  margin: 0 0 1.5rem;
  font-family: var(--display);
  font-size: clamp(2.5rem, 5.5vw, 3.55rem);
  line-height: 1.08;
  letter-spacing: -0.035em;
  color: var(--ink);
  font-weight: 700;
  max-width: 11.5ch;
}

.lede {
  margin: 0 0 2.25rem;
  font-size: 1.175rem;
  color: var(--ink-soft);
  max-width: 36ch;
  line-height: 1.65;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  align-items: center;
}

.hero-meta {
  margin-top: 1.35rem;
  font-size: 0.9rem;
  color: var(--muted);
  max-width: 40ch;
  line-height: 1.5;
}

/* ── Hero report artifact (browser chrome + stack) ── */
.hero-visual {
  display: flex;
  justify-content: center;
  perspective: none;
}

.report-stack {
  position: relative;
  width: min(100%, 28rem);
}

.report-layer {
  position: absolute;
  inset: 0;
  border-radius: var(--radius-md);
  background: var(--paper);
  border: 1px solid var(--line);
  pointer-events: none;
}

.report-layer-2 {
  transform: translate(8px, 8px);
  background: var(--bg-warm);
  box-shadow: none;
  z-index: 0;
}

.report-layer-3 {
  transform: translate(16px, 16px);
  background: var(--folder);
  border-color: var(--folder-deep);
  z-index: 0;
  opacity: 0.9;
}

.browser-frame {
  position: relative;
  z-index: 2;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  box-shadow: var(--shadow-hero);
  overflow: hidden;
  transform: none;
  transition: box-shadow 0.2s ease;
}

.report-stack:hover .browser-frame {
  transform: none;
  box-shadow: 0 10px 32px rgba(23, 23, 23, 0.1);
}

.browser-chrome {
  display: flex;
  align-items: center;
  gap: 0.75rem;
  padding: 0.65rem 0.9rem;
  background: var(--bg);
  border-bottom: 1px solid var(--line);
}

.browser-dots {
  display: flex;
  gap: 0.35rem;
  flex-shrink: 0;
}

.browser-dots i {
  display: block;
  width: 0.5rem;
  height: 0.5rem;
  border-radius: 50%;
  background: var(--line-strong);
}

.browser-dots i:nth-child(1) { background: #C5CBC0; }
.browser-dots i:nth-child(2) { background: #C5CBC0; }
.browser-dots i:nth-child(3) { background: #C5CBC0; }

.browser-url {
  flex: 1;
  font-size: 0.7rem;
  font-weight: 500;
  color: var(--muted);
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.28rem 0.65rem;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.report-card {
  padding: 1.35rem 1.4rem 1.15rem;
  position: relative;
}

.report-card-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 0.75rem;
  margin-bottom: 1.25rem;
  padding-bottom: 0.95rem;
  border-bottom: 1px solid var(--line);
}

.report-kicker {
  margin: 0;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--deep);
}

.report-week {
  margin: 0.25rem 0 0;
  font-family: var(--display);
  font-size: 1.15rem;
  font-weight: 650;
  letter-spacing: -0.02em;
  color: var(--ink);
}

.report-badge {
  font-size: 0.65rem;
  font-weight: 650;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--muted);
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.25rem 0.5rem;
  flex-shrink: 0;
}

.report-stat-block {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 0.75rem;
  margin-bottom: 1.1rem;
}

.report-stat-main {
  display: flex;
  flex-direction: column;
  gap: 0.15rem;
}

.stat-delta {
  font-family: var(--display);
  font-size: 2.35rem;
  font-weight: 700;
  letter-spacing: -0.03em;
  line-height: 1;
}

.stat-delta.up {
  color: var(--up);
}

.stat-label {
  font-size: 0.72rem;
  font-weight: 500;
  color: var(--muted);
  letter-spacing: 0.02em;
}

.kw-tag,
.kw-pill {
  display: inline-block;
  font-size: 0.82rem;
  font-weight: 500;
  color: var(--deep);
  background: var(--bg-tint);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.35rem 0.7rem;
}

.mini-chart {
  margin-bottom: 1.15rem;
  padding: 0.75rem 0.85rem 0.55rem;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.mini-chart svg {
  display: block;
  width: 100%;
  height: auto;
}

.mini-chart-caption {
  display: block;
  margin-top: 0.35rem;
  font-size: 0.68rem;
  font-weight: 500;
  color: var(--muted);
  letter-spacing: 0.02em;
}

.kw-table {
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  margin-bottom: 0.85rem;
}

.kw-row {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 0.75rem;
  align-items: center;
  padding: 0.65rem 0.85rem;
  border-top: 1px solid var(--line);
  font-size: 0.85rem;
}

.kw-row:first-child {
  border-top: none;
}

.kw-row-head {
  background: var(--bg);
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--muted);
  padding: 0.5rem 0.85rem;
}

.kw-term {
  color: var(--ink-soft);
  font-weight: 500;
  line-height: 1.3;
}

.chip {
  display: inline-block;
  width: fit-content;
  font-size: 0.65rem;
  font-weight: 700;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  border-radius: var(--radius);
  padding: 0.2rem 0.45rem;
}

.chip-intent {
  background: var(--accent-soft);
  color: var(--deep);
}

.chip-opp {
  background: var(--deep-soft);
  color: var(--deep);
}

.chip-rise {
  background: var(--bg-warm);
  color: var(--ink-soft);
}

.report-row {
  display: flex;
  flex-direction: column;
  gap: 0.35rem;
  padding: 0.75rem 0;
  border-top: 1px solid var(--line);
}

.report-row-text {
  font-size: 0.95rem;
  color: var(--ink-soft);
  line-height: 1.4;
}

.report-footnote {
  margin: 0;
  font-size: 0.7rem;
  color: var(--muted);
  line-height: 1.4;
}

/* ── Buttons: slightly rounded rects (not pills) ── */
.btn {
  display: inline-block;
  font-family: inherit;
  font-size: 1rem;
  font-weight: 650;
  line-height: 1.2;
  padding: 0.85rem 1.45rem;
  border-radius: var(--radius);
  border: 1.5px solid transparent;
  cursor: pointer;
  text-decoration: none;
  transition: background 0.15s, color 0.15s, border-color 0.15s, box-shadow 0.15s;
}

.btn-primary {
  background: var(--accent);
  color: var(--accent-text);
  border-color: var(--accent);
  box-shadow: none;
}

.btn-primary:hover {
  background: var(--accent-hover);
  border-color: var(--accent-hover);
  color: var(--accent-text);
  box-shadow: none;
}

.btn-secondary {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--line-strong);
  box-shadow: none;
}

.btn-secondary:hover {
  background: var(--bg-warm);
  color: var(--ink);
  border-color: var(--muted);
}

.btn-dark {
  background: var(--ink);
  color: #fff;
  border-color: var(--ink);
}

.btn-dark:hover {
  background: var(--deep);
  border-color: var(--deep);
  color: #fff;
}

.btn-ghost {
  background: transparent;
  color: var(--ink-soft);
  border-color: var(--line-strong);
  font-size: 0.875rem;
  font-weight: 550;
  padding: 0.55rem 1rem;
}

.btn-ghost:hover {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--muted);
}

.btn-ghost-dark {
  background: transparent;
  color: #D5E0D8;
  border-color: #3A5C4C;
}

.btn-ghost-dark:hover {
  background: rgba(255, 255, 255, 0.06);
  color: #fff;
  border-color: #6A8A78;
}

.btn-lg {
  padding: 1rem 1.65rem;
  font-size: 1.075rem;
  font-weight: 700;
}

.btn-block {
  display: block;
  text-align: center;
  width: 100%;
}

.price-note {
  font-size: 0.85rem;
  color: var(--muted);
  margin: 0;
}

/* ── Sections ── */
section {
  padding: 6rem 0;
}

section + section {
  border-top: none;
}

.band-cream {
  background: var(--bg);
}

.band-warm {
  background: var(--bg-warm);
}

.band-tint {
  background: var(--bg-tint);
}

.section-intro {
  margin: 0 0 2.5rem;
  color: var(--ink-soft);
  max-width: 42ch;
  font-size: 1.075rem;
  line-height: 1.65;
}

h2 {
  margin: 0 0 1.15rem;
  font-family: var(--display);
  font-size: clamp(1.75rem, 3.5vw, 2.35rem);
  letter-spacing: -0.03em;
  font-weight: 700;
  color: var(--ink);
  line-height: 1.15;
  max-width: 18ch;
}

h3 {
  margin: 1.5rem 0 0.5rem;
  font-size: 1.05rem;
  font-weight: 650;
  color: var(--ink);
}

p {
  margin: 0 0 1rem;
}

ul {
  margin: 0 0 1rem;
  padding-left: 1.25rem;
}

li {
  margin-bottom: 0.4rem;
}

.muted {
  color: var(--muted);
  font-size: 0.95rem;
}

.section-label {
  display: block;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--deep);
  margin-bottom: 0.85rem;
}

/* ── Signal cards ── */
.signal-grid {
  display: grid;
  gap: 1rem;
  margin-bottom: 4rem;
}

@media (min-width: 640px) {
  .signal-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (min-width: 960px) {
  .signal-grid {
    grid-template-columns: repeat(4, 1fr);
  }
}

.signal-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.4rem 1.35rem;
  box-shadow: none;
  min-height: 9rem;
  position: relative;
  transition: border-color 0.15s ease;
}

.signal-card:hover {
  border-color: var(--line-strong);
}

.signal-card-action {
  border-color: var(--line);
  background: var(--paper);
  box-shadow: inset 0 0 0 1px var(--accent);
}

.signal-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 2rem;
  height: 2rem;
  font-size: 0.95rem;
  background: var(--bg);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  margin-bottom: 0.85rem;
}

.signal-card-action .signal-icon {
  background: var(--accent-soft);
  border-color: rgba(57, 229, 106, 0.35);
}

.signal-type {
  display: block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--deep);
  margin-bottom: 0.55rem;
}

.signal-card-action .signal-type {
  color: var(--deep);
}

.signal-what {
  margin: 0;
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--ink);
  line-height: 1.35;
  letter-spacing: -0.01em;
}

/* ── Folder + stacked paper preview ── */
.preview-stack-wrap {
  max-width: 32rem;
  margin-inline: auto;
  text-align: center;
}

.folder-shell {
  position: relative;
  padding-top: 1.6rem;
  margin-bottom: 1.5rem;
}

.folder-tab {
  position: absolute;
  top: 0;
  left: 1.5rem;
  z-index: 3;
  background: var(--folder);
  border: 1px solid var(--folder-deep);
  border-bottom: none;
  border-radius: var(--radius) var(--radius) 0 0;
  padding: 0.4rem 1rem 0.5rem;
  box-shadow: none;
}

.folder-tab span {
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-soft);
}

.preview-stack {
  position: relative;
  margin: 0 auto;
  width: min(100%, 30rem);
  min-height: 16rem;
  background: var(--folder);
  border: 1px solid var(--folder-deep);
  border-radius: 0 var(--radius-md) var(--radius-md) var(--radius-md);
  padding: 1.15rem 1.1rem 1.25rem;
  box-shadow: var(--shadow-card);
}

.paper {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.paper-back,
.paper-mid {
  position: absolute;
  left: 1.1rem;
  right: 1.1rem;
  height: calc(100% - 2.2rem);
  top: 1.1rem;
  box-shadow: none;
}

.paper-back {
  transform: translateY(6px) translateX(-4px);
  background: #F4F6F0;
  z-index: 0;
}

.paper-mid {
  transform: translateY(3px) translateX(2px);
  z-index: 1;
  opacity: 0.95;
}

.paper-front {
  position: relative;
  z-index: 2;
  padding: 1.5rem 1.5rem 0;
  text-align: left;
  box-shadow: var(--shadow-soft);
  transform: none;
  overflow: hidden;
  min-height: 15.5rem;
}

.paper-label {
  margin: 0 0 1rem;
  font-size: 0.7rem;
  font-weight: 700;
  letter-spacing: 0.09em;
  text-transform: uppercase;
  color: var(--muted);
}

.paper-lines {
  list-style: none;
  padding: 0;
  margin: 0 0 1rem;
}

.paper-lines li {
  font-size: 0.95rem;
  color: var(--ink-soft);
  margin-bottom: 0.65rem;
  line-height: 1.45;
}

.paper-lines strong {
  color: var(--ink);
}

.paper-fade {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  padding: 2.75rem 1.5rem 1.25rem;
  background: linear-gradient(180deg, rgba(255, 255, 255, 0) 0%, rgba(255, 255, 255, 0.94) 42%, var(--paper) 100%);
  text-align: center;
}

.paper-fade span {
  display: inline-block;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--deep);
  background: var(--bg-tint);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 0.4rem 0.85rem;
}

.preview-link {
  margin: 0;
}


/* ── Product + pricing side-by-side ── */
.product-pricing-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2.5rem 3rem;
  align-items: start;
}

.product-pricing .product-checklist {
  max-width: none;
  width: 100%;
}

.product-pricing .pricing-col h2,
.product-pricing .product-col h2 {
  max-width: none;
}

.price-primary-stack {
  flex-direction: column;
  align-items: stretch;
}

.price-primary-stack .price-primary-copy {
  max-width: none;
  flex: none;
}

.price-primary-stack .btn {
  width: 100%;
  text-align: center;
  justify-content: center;
}

.product-pricing .membership-soft {
  margin-bottom: 0;
}

@media (max-width: 860px) {
  .product-pricing-grid {
    grid-template-columns: 1fr;
    gap: 2.5rem;
  }
}

/* ── Product checklist ── */
.product-checklist {
  list-style: none;
  padding: 0;
  margin: 0 0 1.5rem;
  max-width: 38rem;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  box-shadow: none;
  padding: 0.5rem 1.75rem;
}

.product-checklist li {
  position: relative;
  padding: 1rem 0 1rem 2.15rem;
  border-bottom: 1px solid var(--line);
  margin: 0;
  color: var(--ink-soft);
  font-size: 1.05rem;
  line-height: 1.45;
}

.product-checklist li:last-child {
  border-bottom: none;
}

.product-checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 1.15rem;
  width: 1.1rem;
  height: 1.1rem;
  border-radius: 3px;
  background: var(--bg-tint);
  border: 1.5px solid rgba(15, 61, 46, 0.25);
}

.product-checklist li::after {
  content: "";
  position: absolute;
  left: 0.32rem;
  top: 1.32rem;
  width: 0.38rem;
  height: 0.65rem;
  border: solid var(--deep);
  border-width: 0 2.5px 2.5px 0;
  transform: rotate(45deg);
}

.product-note {
  margin-bottom: 0;
}

/* ── Pricing ── */
.price-primary {
  background: var(--paper);
  border: 1.5px solid var(--deep);
  border-radius: var(--radius-md);
  padding: 2.25rem 2.25rem;
  box-shadow: none;
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.75rem;
  margin-bottom: 1.5rem;
  position: relative;
  overflow: hidden;
}

.price-primary::before {
  content: "";
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  height: 3px;
  background: var(--accent);
}

.price-primary-copy {
  flex: 1 1 18rem;
  max-width: 38rem;
}

.price-eyebrow {
  margin: 0 0 0.35rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--deep);
}

.price-primary-copy h3 {
  margin: 0 0 0.25rem;
  font-family: var(--font);
  font-size: 1.1rem;
}

.price-primary-copy p:last-child {
  margin-bottom: 0;
  color: var(--ink-soft);
  font-size: 1.025rem;
  line-height: 1.55;
  max-width: 42ch;
}

.card-price {
  font-family: var(--display);
  font-size: clamp(2.5rem, 4vw, 3.25rem);
  font-weight: 700;
  letter-spacing: -0.035em;
  color: var(--ink);
  margin: 0.15rem 0 0.85rem;
  line-height: 1;
}

.card-price small {
  font-family: var(--font);
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--muted);
  letter-spacing: 0;
  margin-left: 0.25rem;
}

.membership-soft {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.25rem 1.5rem;
  margin-bottom: 2rem;
  box-shadow: none;
}

.membership-soft p {
  margin: 0;
  font-size: 0.975rem;
  color: var(--ink-soft);
  line-height: 1.55;
}

.membership-soft strong {
  color: var(--ink);
}

.addons-quiet {
  border-top: 1px solid var(--line);
  padding-top: 1.75rem;
}

.addons-quiet-label {
  margin: 0 0 0.9rem;
  font-size: 0.8rem;
  font-weight: 600;
  color: var(--muted);
  letter-spacing: 0.03em;
}

.addons-quiet-row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
}

.addons-note {
  margin: 0.75rem 0 0;
  font-size: 0.85rem;
}

/* ── Cards (legacy / article pages) ── */
.card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.5rem 1.55rem;
  margin-bottom: 1rem;
  box-shadow: none;
}

.card h3 {
  margin-top: 0;
  font-family: var(--font);
  font-size: 1.05rem;
}

.card-featured {
  border-color: var(--deep);
  border-width: 1.5px;
}

.card-featured .card-badge {
  display: inline-block;
  font-size: 0.7rem;
  font-weight: 650;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--deep);
  margin-bottom: 0.5rem;
}

.grid-2 {
  display: grid;
  gap: 1rem;
}

.grid-3 {
  display: grid;
  gap: 1rem;
}

@media (min-width: 560px) {
  .grid-2 {
    grid-template-columns: 1fr 1fr;
  }
}

@media (min-width: 720px) {
  .grid-3 {
    grid-template-columns: 1fr 1fr 1fr;
  }
}

.feature-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.35rem 1.35rem;
  box-shadow: none;
}

.feature-card h3 {
  margin: 0 0 0.4rem;
  font-size: 1rem;
}

.feature-card p {
  margin: 0;
  font-size: 0.95rem;
  color: var(--ink-soft);
}

/* ── Fit for / not for ── */
.fit-grid {
  display: grid;
  gap: 1rem;
}

@media (min-width: 640px) {
  .fit-grid {
    grid-template-columns: 1fr 1fr;
  }
}

.fit-card {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.6rem 1.55rem;
  box-shadow: none;
}

.fit-card h3 {
  margin: 0 0 0.9rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.07em;
  text-transform: uppercase;
}

.fit-yes h3 {
  color: var(--deep);
}

.fit-no h3 {
  color: var(--muted);
}

.fit-card ul {
  margin: 0;
  padding-left: 1.15rem;
  color: var(--ink-soft);
  font-size: 1rem;
  line-height: 1.5;
}

.fit-card li {
  margin-bottom: 0.5rem;
}

/* Legacy teaser preview */
.teaser-preview {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.65rem 1.65rem 1.45rem;
  box-shadow: none;
  position: relative;
}

.teaser-preview .week-meta {
  font-size: 0.85rem;
  color: var(--muted);
  margin-bottom: 0.85rem;
}

.teaser-preview h3 {
  margin-top: 1.15rem;
  font-family: var(--font);
}

.teaser-preview h3:first-of-type {
  margin-top: 0;
}

.theme-item {
  margin-bottom: 0.9rem;
  color: var(--ink-soft);
  font-size: 0.98rem;
}

.theme-item strong {
  display: block;
  color: var(--ink);
  margin-bottom: 0.2rem;
  font-weight: 650;
}

/* Tables */
.table-wrap {
  overflow-x: auto;
  margin: 1rem 0;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: var(--paper);
  box-shadow: none;
}

table {
  width: 100%;
  border-collapse: collapse;
  font-size: 0.95rem;
}

th,
td {
  text-align: left;
  padding: 0.75rem 1rem;
  border-bottom: 1px solid var(--line);
  vertical-align: top;
}

th {
  background: var(--bg);
  font-weight: 650;
  color: var(--ink-soft);
  font-size: 0.75rem;
  text-transform: uppercase;
  letter-spacing: 0.05em;
}

tr:last-child td {
  border-bottom: none;
}

/* Checklist (article pages) */
.checklist {
  list-style: none;
  padding-left: 0;
}

.checklist li {
  position: relative;
  padding-left: 1.75rem;
  margin-bottom: 0.6rem;
}

.checklist li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.35rem;
  width: 1rem;
  height: 1rem;
  border: 2px solid var(--deep);
  border-radius: 3px;
  background: var(--paper);
}

.note-box {
  background: var(--bg-warm);
  border-radius: var(--radius);
  padding: 1.05rem 1.2rem;
  font-size: 0.95rem;
  color: var(--ink-soft);
  margin: 1.15rem 0;
  border: 1px solid var(--line);
}

.addons-strip {
  background: var(--paper);
  border: 1px dashed var(--line-strong);
  border-radius: var(--radius-md);
  padding: 1.25rem 1.45rem;
  margin-top: 1.25rem;
}

.addons-strip p {
  margin: 0;
  font-size: 0.95rem;
  color: var(--ink-soft);
}

.addons-strip strong {
  color: var(--ink);
}

/* ── CTA band ── */
.cta-band {
  background: var(--deep);
  color: #D5E0D8;
  padding: 5.5rem 0;
  border-top: none;
  border-bottom: none;
}

.cta-band h2 {
  font-family: var(--display);
  color: #fff;
  max-width: 14ch;
  font-size: clamp(1.85rem, 3.5vw, 2.5rem);
}

.cta-band p {
  color: #A8B8AE;
  max-width: 42ch;
  font-size: 1.075rem;
  line-height: 1.6;
}

.cta-band .btn-primary {
  background: var(--accent);
  border-color: var(--accent);
  color: var(--accent-text);
}

.cta-band a:not(.btn) {
  color: #C5D8CC;
}

.cta-band .price-note,
.cta-price-note {
  color: #8A9A90;
  margin-top: 1.25rem;
}

/* Disclaimer / footer */
.disclaimer {
  font-size: 0.85rem;
  color: var(--muted);
  border-top: 1px solid var(--line);
  padding: 2.25rem 0;
  line-height: 1.55;
}

.site-footer {
  background: var(--ink);
  color: #A8A29A;
  padding: 2.25rem 0;
  font-size: 0.85rem;
}

.site-footer a {
  color: #C5D8CC;
}

.site-footer p {
  margin: 0 0 0.4rem;
}

/* Teaser / article pages */
.page-header {
  padding: 3rem 0 0.75rem;
}

.page-header h1 {
  margin: 0 0 0.85rem;
  font-family: var(--display);
  font-size: clamp(2rem, 4.5vw, 2.75rem);
  letter-spacing: -0.03em;
  font-weight: 700;
  line-height: 1.12;
  max-width: 20ch;
}

.prose {
  padding-bottom: 3.5rem;
  padding-top: 0.5rem;
}

.prose hr {
  border: none;
  border-top: 1px solid var(--line);
  margin: 2.5rem 0;
}

.prose h2 {
  margin-top: 0.25rem;
  max-width: 22ch;
}

.footer-meta {
  font-size: 0.85rem;
  color: var(--muted);
  font-style: italic;
}

.upgrade-box {
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: var(--radius-md);
  padding: 1.65rem 1.7rem;
  box-shadow: none;
  margin: 1.5rem 0;
}

.upgrade-box .hero-actions {
  margin-top: 1.15rem;
}

/* Legacy report-float */
.report-float {
  width: min(100%, 26rem);
  transform: none;
  transition: box-shadow 0.2s ease;
}

.report-float:hover {
  transform: none;
}

@media (max-width: 640px) {
  .hero {
    padding: 3.25rem 0 0;
  }

  section {
    padding: 4rem 0;
  }

  .cta-band {
    padding: 4rem 0;
  }

  .btn {
    width: 100%;
    text-align: center;
  }

  .hero-actions {
    flex-direction: column;
    align-items: stretch;
  }

  .price-primary {
    padding: 1.75rem 1.5rem;
  }

  .price-primary .btn {
    width: 100%;
  }

  .nav .nav-cta {
    margin-left: 0;
  }

  .browser-frame {
    transform: none;
  }

  .hero-visual {
    margin-bottom: -2rem;
  }

  .signal-card {
    min-height: auto;
  }

  .hero h1 {
    max-width: none;
  }
}

@media (min-width: 641px) and (max-width: 959px) {
  .hero-visual {
    margin-bottom: -3rem;
  }
}