LocalePulse / Guides / Personal trainer website cost
Guide for Australian personal trainersTrainers often search “personal trainer cost” meaning session rates. This page is different: what a basic marketing website for your PT business can cost in Australia, and what you should expect for that money.
A basic LocalePulse website for a personal trainer starts from A$499: up to 5 mobile-friendly pages, an enquiry form, basic on-page SEO, your Google Business Profile linked, set-up on your domain, and 1 round of revisions. Domain and hosting are separate if they apply. Online booking, payments and shops are not included in that price — they are quoted separately. We do not guarantee rankings or new clients.
Two different “costs”
Search results for “personal trainer cost Australia” are usually about what clients pay per session. Useful for pricing your time — not for building a site.
Website cost is what you pay once (or as a project) so people can see who you train, where you work, and how to enquire. Treat those as separate decisions.
| Topic | What it means | Who it is for |
|---|---|---|
| Session / package rates | What clients pay for training | People hiring a trainer |
| Website build | What you pay for a marketing site | Trainers setting up or replacing a site |
What A$499 covers at LocalePulse
The basic build is meant for small businesses that need a clear site, not a custom brand system.
Included
- Up to 5 mobile-friendly pages
- Enquiry form that emails you
- Basic on-page SEO
- Google Business Profile linked
- Set up on your domain
- 1 round of revisions
Not included (quoted separately)
- Domain and hosting costs, if they apply
- More than 5 pages
- Online booking, payments or a shop
- Logo or brand design, photography
- Extra revision rounds and updates after launch
- Ongoing SEO, blog writing or paid ads
You get a quote before you commit. There is no online checkout on the website-builds page.
A real trainer site LocalePulse built
LocalePulse built the website for MP Fitness Coach — Michael Papadakis, personal trainer in Marrickville, Sydney — at mpfitnesscoach.com.au. That is a live client site, not a mockup.
LocalePulse also builds sites outside fitness. One other live example is the children’s book site bananaqueenbook.com. Concept mockups on the website builds page (for example fictional trade brands) are labelled as concepts, not clients.
What a trainer site actually needs
- Who you help and how. Solo PT, small-group, outdoor, online — say it plainly.
- Where you train. Gym, park, home visits, suburb list — matching your Google listing.
- How to start. Enquiry form or email; optional note on intro sessions if you offer them.
- Proof without fake claims. Real photos and honest about-copy beat invented testimonials. Do not invent client counts or rankings.
- Mobile layout. Most people will open the site on a phone between sessions.
LocalePulse does marketing and websites only. We do not give health, fitness, legal or financial advice.
Builders vs a done-for-you basic site
Website builders can be cheap monthly if you will design and write everything yourself. A done-for-you basic build costs more upfront and less of your evenings. Neither guarantees search traffic. Choose based on whether you want to own the design work or hand a clear brief to someone else.
FAQ
- How much does a personal trainer website cost in Australia?
- LocalePulse builds a basic small-business website from A$499 (AUD, no GST charged). That covers up to 5 mobile-friendly pages, an enquiry form, basic on-page SEO, your Google Business Profile linked, set-up on your domain and 1 round of revisions. Domain and hosting costs are separate if they apply. Booking systems, shops and extra pages are quoted separately.
- What is included in a basic trainer website?
- Typically Home, Services or how you train, About, a simple proof or gallery section, and Contact. Enough for a solo or small fitness business to explain sessions, area and how to get in touch.
- Do you have a real personal trainer client site?
- Yes. LocalePulse built the site for MP Fitness Coach (Michael Papadakis) at mpfitnesscoach.com.au — a personal training business in Marrickville, Sydney.
- Is this the same as what a personal training session costs?
- No. Session rates are what you charge clients for training. This page is about the cost of a marketing website for your business, not session pricing.
- Will a website get me more clients?
- We cannot promise that. We do not guarantee rankings, enquiries or new clients. We promise the work matches what we described and is made for your business.